Prepare the swot analysis of the organization and offering

Assignment Help Marketing Management

Reference no: EM131336551

Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor's approval of your product or service before beginning this project.

Complete the following assignment using the "Strategy and Positioning Analysis" template.

Develop a 2,100-word analysis explaining the following headings:

Describe the organization's background, industry, and product or service.

Describe, in detail, the product or service.

Prepare the SWOT analysis of the organization and offering.

Explain a competitive analysis of the organization and offering.

Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.

Identify the needs that cause your target market to buy.

Create a written positioning statement that identifies:

Your organization's product/service
Your target market
How your product solves the target market's needs
What makes your organization different from its competition?

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.

Attachment:- Template.rar

Reference no: EM131336551

Questions Cloud

What is present value of all future earnings : You are running a hot Internet company. Analysts predict that its earnings will grow at 20% per year for the next five years. After? that, as competition? increases, earnings growth is expected to slow to 5% per year and continue at that level foreve..

Outcome expectations in an articulate : Conduct an analysis of a recent article and provide your evaluation and outcome expectations in an articulate and informative paper that discusses:

Compute the value of this stock with a required return : A firm is expected to pay a dividend of $2.65 next year and $2.80 the following year. Financial analysts believe the stock will be at their price target of $45 in two years. Compute the value of this stock with a required return of 12.6 percent.

Investment and saving functions : The real interest rate r is fixed at 3 percent by the investment and saving functions. The expected inflation rate equals the rate of nominal money growth. Identify d(M/P)/di. What does this mean?

Prepare the swot analysis of the organization and offering : Describe the organization's background, industry, and product or service. Describe, in detail, the product or service. Prepare the SWOT analysis of the organization and offering. Explain a competitive analysis of the organization and offering

What is percentage change in price of bond : Both bond A and bond B have 8.2 percent coupons and are priced at par value. Bond A has 6 years to maturity, while bond B has 18 years to maturity. a. If interest rates suddenly rise by 1 percent, what is the percentage change in price of bond A and ..

What’s the value of the stock : A preferred stock from Duquesne Light Company (DQUPRA) pays $3.10 in annual dividends. If the required return on the preferred stock is 6.00 percent, what’s the value of the stock?

Function of the demand curve : The midpoints formula is an approximation, which is also called the arc elasticity. When the function of the demand curve is known, instead of the arc elasticity, we can calculate the point elasticity. The formula of point elasticity is E = (1/slo..

What will be the change in the bond price in dollars : A corporate bond with a 6.9 percent coupon has 15 years left to maturity. It has had a credit rating of BBB and a yield to maturity of 7.6 percent. The firm has recently gotten into some trouble and the rating agency is downgrading the bonds to BB. W..

User Account

All Pages