Reference no: EM131281772

Prepare the project on Celanese Corporation

You need to do only Executive Summary and part six recommendations.

Need less than a page for Executive Summary and 2-3 pages for recommendations section part 6.

Celanese is an innovative company that produces a wide variety of products that includes paints and coatings, textiles, automotive applications, artificial sweeteners and an array of other products vital to day-to-day life. Their purpose is to simplify your everyday living. This next section will cover an analysis of Celanese and their industry's external environment and evaluate ways that we can make Celanese better.

The purpose of this study is to examine the internal and external environments of Celanese Corporation and identify the strengths, weaknesses, opportunities and threats of the company. We will do this by investigating the company's current strategies and recognizing their strong points and flaws. We will then best be able to make strategic recommendations to help Celanese Corporation address the major challenges in their industry, so they are well-equipped to maximize their profits and market share and in their internal environments.

Table of Contents
1 Executive Summary
2 Introduction
2.1 Company Background
2.2 Purpose of this study
3. External Analysis
3.1 General Environmental Analysis
3.1.1 Demographic segment
3.1.2 Economic Segment
3.1.3 Political/Legal Segment
3.1.4 Socio-Cultural Segment
3.1.5 Technological Segment
3.1.6 Global Segment
3.1.7 Summary of General Environment
3.2 Industry Analysis
3.2.1 Description of the Industry
3.2.2 Industry Dominant Economic Features
3.2.2.1 Market Size
3.2.2.2 Market Growth Rate
3.2.2.3 Industry Trends
3.2.3 Five Forces Analysis
3.2.3.1 Threat of New Entrants
3.2.3.2 Power of Suppliers
3.2.3.3 Power of Buyers
3.2.3.4 Power of Substitutes
3.2.3.5 Intensity of Rivalry
3.2.4 Summary of Industry Analysis
3.3 Industry Driving Forces
3.3.1 Brief Summary of 3.1 and 3.2
3.3.2 Industry Driving Forces
3.4 Competition Analysis
1 Executive Summary
2 Introduction
2.1 Company Background
2.2 Purpose of this study
3. External Analysis
3.1 General Environmental Analysis
3.1.1 Demographic segment
3.1.2 Economic Segment
3.1.3 Political/Legal Segment
3.1.4 Socio-Cultural Segment
3.1.5 Technological Segment
3.1.6 Global Segment
3.1.7 Summary of General Environment
3.2 Industry Analysis
3.2.1 Description of the Industry
3.2.2 Industry Dominant Economic Features
3.2.2.1 Market Size
3.2.2.2 Market Growth Rate
3.2.2.3 Industry Trends
3.2.3 Five Forces Analysis
3.2.3.1 Threat of New Entrants
3.2.3.2 Power of Suppliers
3.2.3.3 Power of Buyers
3.2.3.4 Power of Substitutes
3.2.3.5 Intensity of Rivalry
3.2.4 Summary of Industry Analysis
3.3 Industry Driving Forces
3.3.1 Brief Summary of 3.1 and 3.2
3.3.2 Industry Driving Forces
3.4 Competition Analysis
3.4.1 Industry Competitors
3.4.2 Rivals Anticipated Strategic Moves
3.4.3 Summary of Competitive Analysis
3.4.4 Industry Key Success Factors
4. Internal Analysis
4.1 Organizational Analysis
4.1.1 Corporate Visions and Mission
4.1.2 Products and Services
4.1.3 Leadership
4.1.4 Organizational Culture
4.1.5 Current Organizational Structure
4.1.6 Current Corporate and Business Strategies
4.1.7 Summary of Organizational Analysis
4.2 Analysis of Firm Resources, Capabilities, and Value Chain
4.2.1 Tangible Resources Liquidity and Capital Resources
4.2.2 Intangible Resources
4.2.3 Capabilities
4.2.4 Core Competencies and Sustainable Advantages
4.2.5 Value Chain Analysis
4.2.6 Summary of Firm Resources, Capabilities, and Value Chain
4.3 Financial Analysis
4.3.1 Valuation Analysis
4.3.3 Profitability Analysis
4.3.4 Financial Strength Analysis
4.3.5 Management Efficiency Analysis
4.3.6 Summary of Financial Analysis
5. SWOT Analysis
5.1 Strength
5.2 Weakness
5.3 Opportunities
5.4 Threats
6. Strategy Recommendations 6.1 Evaluating Current Strategies and Identifying Major Strategic Issues 6.1.1 Review of Current Strategies
1 Executive Summary
2 Introduction
2.1 Company Background
2.2 Purpose of this study
3. External Analysis
3.1 General Environmental Analysis
3.1.1 Demographic segment
3.1.2 Economic Segment
3.1.3 Political/Legal Segment
3.1.4 Socio-Cultural Segment
3.1.5 Technological Segment
3.1.6 Global Segment
3.1.7 Summary of General Environment
3.2 Industry Analysis
3.2.1 Description of the Industry
3.2.2 Industry Dominant Economic Features
3.2.2.1 Market Size
3.2.2.2 Market Growth Rate
3.2.2.3 Industry Trends
3.2.3 Five Forces Analysis
3.2.3.1 Threat of New Entrants
3.2.3.2 Power of Suppliers
3.2.3.3 Power of Buyers 25
3.2.3.4 Power of Substitutes
3.2.3.5 Intensity of Rivalry
3.2.4 Summary of Industry Analysis
3.3 Industry Driving Forces
3.3.1 Brief Summary of 3.1 and 3.2
3.3.2 Industry Driving Forces
3.4 Competition Analysis
3.4.1 Industry Competitors
3.4.2 Rivals Anticipated Strategic Moves
3.4.3 Summary of Competitive Analysis
3.4.4 Industry Key Success Factors
4. Internal Analysis
4.1 Organizational Analysis
4.1.1 Corporate Visions and Mission
4.1.2 Products and Services
4.1.3 Leadership
4.1.4 Organizational Culture
4.1.5 Current Organizational Structure
4.1.6 Current Corporate and Business Strategies
4.1.7 Summary of Organizational Analysis
4.2 Analysis of Firm Resources, Capabilities, and Value Chain
4.2.1 Tangible Resources Liquidity and Capital Resources
4.2.2 Intangible Resources
4.2.3 Capabilities
4.2.4 Core Competencies and Sustainable Advantages
4.2.5 Value Chain Analysis
4.2.6 Summary of Firm Resources, Capabilities, and Value Chain
4.3 Financial Analysis
4.3.1 Valuation Analysis
4.3.3 Profitability Analysis
4.3.4 Financial Strength Analysis
4.3.5 Management Efficiency Analysis
4.3.6 Summary of Financial Analysis
5. SWOT Analysis
5.1 Strength
5.2 Weakness
5.3 Opportunities
5.4 Threats
6. Strategy Recommendations 6.1 Evaluating Current Strategies and Identifying Major Strategic Issues 6.1.1 Review of Current Strategies
6.1.2 Issues with Current Strategies
6.2 Recommendation
6.2.1 Proposed Strategy
6.2.2 Recommendation Justification and Implementation Plan
6.3 Recommendation
6.3.1 Proposed Strategy