User Account

All Pages

Prepare the final marketing plan for the new range

Assignment Help Marketing Management
Reference no: EM133290274

Marketing Management Assignment

Outdoor Pursuits PLC.

The Assignment:

You are the Marketing Director for Outdoor Pursuits PLC. Working closely with Alex, your task is to prepare the final marketing plan for the new range of walking boots. You should directly apply the appropriate techniques, processes and knowledge gained from the module to the case study and you must clearly link the concepts learnt to the current situation. The report must focus on Outdoor Pursuits as they prepare to launch their products into the French market. The marketing plan should be 3,500 - 4,000 words and must include the following:

1. Introduction
2. A Situational Analysis of Outdoor Pursuits PLC (SWOT)
3. An Environmental Analysis of France (PEST)
4. A Target Market Profile (market segmentation)
5. Marketing Objectives and Targets (utilizing a break-down of the marketing mix: the 4 P's)
6. A Basic Marketing Budget for 2020 (12 months) for the new range of walking boots
7. Conclusion

Requirements:
1. 3,500 - 4,000 words with APAformat
2. Double-spaced (2.0) or One and a Half spaced (1.5)
3. 12.pt. Times New Roman Font
4. Page Number (Footer, Right bottomcorner)

Attachment:- marketing management assignment.rar

Reference no: EM133290274

Questions Cloud

What seemed interesting about fast food franchise : What seemed interesting about fast food franchise, and considering the competition in Canada, what could be some of their advantages and disadvantages in your
What extent is feminist theory applicable : what extent is Feminist theory applicable to understanding and critiquing governmental responses to the Syrian refugee crisis in Europe
Explain some of the reasons that the ais implementation : Explain some of the reasons that the AIS implementation failed and Provide detail about the company. its products, and its operations
How would you feel about having your patient information : How would you feel about having your patient information transferred between facilities automatically without your express consent
Prepare the final marketing plan for the new range : MGT540 Marketing Management Assignment - Prepare the final marketing plan for the new range of walking boots. You should directly apply the appropriate
Design an observer to estimate the state of the system : Design an observer to estimate the state of the system, Find the state space representation of the closed loop system, which includes both the controller
What was anti-immigration argument back : What was the anti-immigration argument back then? What are the arguments being made today and how are they different or similar?
What types of political regimes emerged : What types of political regimes emerged in the wake of Alexander the Great?
Discuss how the project contributed to the agency : SWK 5528 Social Issues Proposal, Capella University - Discuss how the project contributed to the agency, client, or community, and explain how it advances

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain how the management team will grow

Explain how the management team will grow and continually improve itself in conjunction with company growth projections.

  Explain the role of the marketing department

Select a health care provider with which you are familiar and determine the role of patient-centered care by that provider, its impact, and the best way.

  What aspects of the course would like to study further

Marketers, What skills are most important for your industry and career path? What aspects of the course would you like to study further?

  Three important marketing concepts

Describe the three important marketing concepts you learned about in this course.

  What us sites do you trust for news

Use information from "brand names" like the New York Times, CNN, Fox News, and the Wall Street Journal have proven reliable for information online.

  Determine which marketing strategies are best

Examine two emotions that play a part in simple consumer behavior choices. Determine which marketing strategies are best for simple consumer behavior choices. Provide a rationale for your response to the latter.

  Identify objective related to promotion of eduss acquisition

Identify objectives related to promotion of EDUS's acquisition of the institution. Identify cultural and legal factor that might influence promotional decision.

  A marketing plan and sales strategy

Write the Marketing Plan & Sales Strategy section of your business plan, in which you:- Define your company's target market.-Assess your company's market competition.

  Explain importance of information technology and systems

Explain the importance of information technology and systems in businesses today. Include at least one (1) real-world industry example where you believe information technology has changed the way that business is performed in that industry.

  How a global corporation such as genting berhad

The aim of the assignment is to demonstrate your understanding of how a global corporation such as Genting Berhad strategically manages its marketing operations

  Marketing plan-integrated marketing communications

Marketing Plan: Integrated Marketing Communications,  This is the culmination of the Marketing Plan. Detail the advertising and promotional activities that will be used to promote the product or service. This is a set of PowerPoint slides

  The implementation of the 4ps marketing mix concept

Explain in detail the implementation of the 4Ps marketing mix concept by the company. Name four of the countries in which the company operates

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd