Prepare the advertising campaign for the featured brand

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Reference no: EM133223256

Assignment:

To successfully complete Project Part B: Advertising Campaign you are required to:

1. Carefully read over your Advertising Brief from Assessment 1. Use this to prepare the Advertising Campaign for the featured brand.

2. An Executive Summary needs to be included and gives the background to the Campaign. In this part of Template provided below, you will take these sections directly from Assessment

o Marketing problem

o Marketing objectives

o Brand positioning

o Target audience

o Proposition

o Advertising Objectives

3. The Creative Strategy needs to include the creative concept (what is your BIG Creative Idea for the campaign?) as well as the advertising appeal and your pathway from USP to creative idea. What is your rationale as to why this IDEA will work?

4. The Media Strategy needs to use the Media Schedule Spreadsheet to include the media channel mix you recommend and why - this should explain the media consumption habits of your target audience. It is expected that you will have at least 2 media channels to be used in your Advertising Campaign.

Reference no: EM133223256

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