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Prepare recommendations for a hypothetical or actual client

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Reference no: EM132913673

You will analyze the business environment in a selected country and prepare recommendations for a hypothetical or actual client seeking to do business in that country.

Selected Country: China

Selected Business: Chick-Fil-A

You will prepare an Consulting Report assessing the challenges of doing business in the selected country in the client's business sector or industry.

You need to identify the attractiveness of a given country for market entry and identify a suitable strategy for the company to enter the designated country. The report must provide rationales for the selecting a particular strategy and specific ideas for implementation of the strategy.

You should then assess the attractiveness of a given country for market entry
based on information collected about the country's external environment and product-market level information. Be sure to briefly discuss different components of market attractiveness and market potential.

-Please include a brief analysis of the competitive situation that the firm will face. How will they succeed against competitors in the target market?

- What are the main barriers to entry that the company may face?

-Is now (at the current stage of internationalization) a good time for the company to enter this country? Or should the company pursue other markets (local or foreign)

-Should they devote significant resources to market entry?

- Given competitive situation and barriers to entry why should the company enter this market at the present time with this product?

Reference no: EM132913673

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