Prepare precise topic, The company had not translated its

Prepare precise topic

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Reference no: EM13665846

Prepare precise topic on the from this a paragraph and underline the basic idea When Chevrolet began to sell its Nova cars in Latin America, barely anyone would buy them. The company lastly learned that Spanish speakers read the car's name as the Spanish phrase "nova," meaning "doesn't go"! Like Chevrolet, lots of American companies have learned the hard way that they must know their customer's language.

When Pepsi-Cola ran its "Pepsi gives you life" ads in China, the consumers laughed.

The company had not translated its slogan quite right. In Chinese, it came out as "Pepsi brings your ancestors back from the dead."

Reference no: EM13665846

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