Prepare memo to the executive team of the organization

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Reference no: EM132174205

You are a consultant being considered by a new business venture a department store in then united states that plans to engage its customers through an aggressive web-, mobile-, and social media-based marketing plan. Prepare a memo to the executive team of the organization, discuss current industry trends, future opportunities, and existing competitive advantages. Include your opinion on the relative strengths of each competitive advantage and its likelihood of long-term success.

Reference no: EM132174205

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