Prepare marketing plan report for client

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Reference no: EM133644177

Question: Need an assignment for business marketing course. It is based on the assumption that I am a part of Marketing Consultant team and need to prepare marketing plan report for client who wants to start a new startup of ‘Spin and Fitness Club' in Medine Hat, Alberta, Canada.

Write about Competitive Edge and Branding plan for this.

Competitive Edge: Explain your approach or approaches and how to begin developing this. Aslo cover:
1 Premium Brand
2 Low Cost
3 Innovation
4 Diversification
5 Niche

Brand: Define brand and how can it become memorable. Also cover:
1 Category
2 Positioning
3 Brand Identity and Promise
4 Brand Awareness
5 Brand Management

Instructions- APA style.

As noted, start with the premise that you are a Consulting Team, specialized in marketing. You've been asked by a client to develop a marketing plan for a new start-up. Your client needs time to pull everything together, and plans to launch in the Fall of 2024. Assume market conditions will be largely "back to normal" by that time.

Assume your client will have $1,000,000 cash on hand to fund start-up costs.

Also assume that your mandate is to develop a professional Marketing Plan, and hand it off.

And, assume that your client may largely succeed or fail based on the quality of your submitted consulting work.

Reference no: EM133644177

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