Reference no: EM13730623
Marketing Plan of Zipcar: Presentation Guidelines and Rubric
Once all elements of the Marketing Plan have been completed, the final part of the Marketing Plan Project is to create a narrated PowerPoint presentation summarizing the project.
As a general guideline for creating the presentation, DO NOT copy and paste blocks of text into a slide; rather, use bullet points to summarize the point and elaborate in the narrative. The number of slides will vary; however, the general outline should be followed:
• Cover slide - your name and name of project
• 2 slides for SWOT - one internal, one external
• 1-2 slides for product description
• 1 -2 slides for features and benefits
• 3-4 slides for segmentation - one slide for each segment
• 8-10 slides for IMC - two for each of your four IMC action items. One slide should be the IMC chart, and the other slide should a visual example or mock-up (where applicable).
• A closing slide of your choice
• References slide (if necessary) following APA format.
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Prepare marketing plan of zipcar
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