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Prepare marketing plan for service industry

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Reference no: EM133169110

Objective: Prepare a marketing plan for a service industry

SEAFOOD RESTAURANT is releasing a new product. You will need to define the product and create a plan for marketing the product that addresses the components we have been reviewing in the lessons and reading during this class.

Questions that should be answered as you craft your new product analysis and marketing plan include but are not limited to:

Who is the customer?

What is the price v. value?

How does the product relate to the brand?

What is the marketing environment?

How will research be conducted?

How will demand be generated?

How will marketing communication be integrated?

Which outreach and communication tactics will be utilized?

What will make the product successful?

 

Reference no: EM133169110

Questions Cloud

Review the cash budgeting : Calculate the cash budget using the Cash Budget Worksheet, and use the Cash Budget Worksheet Answers to review your work.
Competitive environment and entry strategy : Discuss the various types of criteria that might be employed to determine global market segments.
Customer satisfaction and product guarantee plan : Develop your Customer Satisfaction and Product Guarantee Plan for the product that you selected in Unit 1.
What is idea generating : What is idea generating? How does it help us in our new product development process?
Prepare marketing plan for service industry : SEAFOOD RESTAURANT is releasing a new product. You will need to define the product and create a plan for marketing the product
Visual Communication To Deliver A Global Message : Find two different images to be used on the organization's website page. One will be for the U.S. website, and one for the website in the country of your choice
High-level value chain : ?Identify the steps in the high-level value chain required to fulfill the customer requirements from beginning to end.
Promotion and pricing strategies : Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
More Business Research : what I would like to do is for everyone to pick just one business concept, idea, challenge or current business news item and describe how you would research it

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