Prepare marketing plan for new or existing product-service

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Reference no: EM131126634

Prepare a marketing plan for a new or existing product, service, or idea. Include the following information:

a) Executive Summary (A summary, no longer than one page, of the marketing plan)

b) Specifically identify and describe each factor of the marketing environment (internal and external)

c) Marketing plan (specify resources, objectives, marketing strategy)

d) Target market

e) Describe marketing mix (product, distribution, promotion, pricing decisions)

f) Include a SWOT analysis

Reference no: EM131126634

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