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Prepare marketing plan for Manco Abbott
1. Marketing Strategy
a. Mission
b. Marketing Objectives
c. Financial Objectives
d. Target Marketing
e. Positioning
f. Strategy Pyramids
g. Marketing Mix
h. Services and Service Marketing
i. Pricing
j. Promotion
k. Service
l. Marketing Research
Pages - 3-6 pages
The purpose of the Final Project is to apply the concepts and techniques of the module to the analysis of the development of a marketing plan.
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