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Prepare marketing plan for a business you wish to start

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Reference no: EM133470381

Assignment: Marketing Plan

Complete a brief, 2,500 word marketing plan for either a business you wish to start, or an existing business of your choosing. Note: Use NBA (National Basketball Association) for existing business.

Apply the concepts of the marketing mix to the formulation/evaluation of marketing strategies relative to particular target markets, environments (economic, technological and competitive), and desired positions in market places (both local and global). Areas to be addressed include an integrated communication strategy, branding, packaging, pricing, product/service design, methods of delivery and product life cycle.

Your plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric attached.

1) Executive Summary
2) Situation Analysis
3) Company analysis
4) Customer market analysis
5) Competitive market analysis
6) External market environment
7) SWOT analysis
8) Marketing strategy
9) Target Market
10) Product
11) Place
12) Promotion
13) Price
14) Implementation and control

Review the marketing plan template, see attached. (This template is for a much more extensive plan than the one you will write) to assist you with preparing the plan. Note: Under no circumstances should you use any wording/formatting of this template as part of your plan.

Reference no: EM133470381

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