Prepare market audit and competitive market analysis

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Reference no: EM132260111

Prepare a market audit & competitive market analysis outline for Harley Davidson selling in China. Below is the guideline for what is needed

The market

A. Describe the market(s) in which the product is to be sold

1. Geographical region(s)

2. Forms of transportation and communication available in that (those) region(s)

3. Consumer buying habits

a. Product-use patterns

b. Product feature preferences

c. Shopping habits

4. Distribution of the product

a. Typical retail outlets

b. Product sales by other middlemen

5. Advertising and promotion

a. Advertising media usually used to reach your target market(s)

b. Sales promotions customarily used (sampling, coupons, etc.)

6. Pricing strategy

a. Customary markups

b. Types of discounts available

B. Compare and contrast your product and the competition’s product(s)

1. Competitors’ product(s)

a. Brand name

b. Features

c. Package

2. Competitors’ prices

3. Competitors’ promotion and advertising methods

4. Competitors’ distribution channels

C. Market size

1. Estimated industry sales for the planning year

2. Estimated sales for your company for the planning year

D. Government participation in the marketplace

1. Agencies that can help you

2. Regulations you must follow

Reference no: EM132260111

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