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You are a market researcher, and your client is a well-known retail store. They are looking for information from customers shopping in their stores. The client wants to know which department most purchases are made from. They would like to know which days and times most shoppers are visiting stores. As the holiday's approach, they would like to know whether customers are shopping for children.
A survey can be conducted with shoppers to collect the data the client is looking for. Answer the following questions:
There are four survey modes that can be used for research: Person-Administered, Computer Administered, Self-Administered, and Mixed-Mode. Which of the four survey modes do you think should be used to find out which department has the most purchases from consumers and why?
How can this type of survey mode help the store prepare for the holiday shopping season?
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