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Marketing case study:Marketing of new products
Company: Volkswagen
Prepare an individual case study (5-8pages, references to be included) of a company or a brand product strategy.
Here are some of questions for your reference you should be able to answer to.
1. How many lines and references (aka SKUs) per line are they offering?
2 How do they differentiate among the lines?
3. How deep and wide are those lines?
4. Which is the function of each single line?
5. Do they have any icon products/service?
6. How long does a product or service stay in their portfolio?
7. How frequently are new products/services being launched?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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