Reference no: EM132787209

In 2013, the Rana Plaza tragedy in Bangladesh caused by the collapsed of the building/factory killed more than 1192 employees while more than 2000 employees were badly injured. The Rana Plaza supply the garment/ clothing to the famous retail chain stores in Europe such as Primark, Benetton Group, Bon Marche, Camaieu and many others.
The Bangladeshi government tried to help the victims, despite of their status of an under-developed nation. When the Bangladeshi government tried to seek help from the retailers that have imported garment from Rana Plaza in Geneva, only one (1) retailer (i.e., Primark) is willing to provide some financial aid for the victims, while other retailers such as Benetton Group, Bon Marche, Camaieu and etc. are reluctant to pay any financial compensation.

• Imagine that you are the Counsellor from the CSR World, a non-profit organization headquartered in Malaysia. You have been assigned to meet and to convince the respected retailers to provide compensation to the Rana Plaza's victims. While reading about the case, you realized that the some retailers are not interested in contributing to Rana Plaza's victim because this will obviously reduce their profit, and the main aim of their business is solely to maximize the wealth of the shareholders. You also realized that the CSR textbooks promote Carroll and Keith Davis models of CSR.

Problem 1: Prepare your best and convincing arguments prior to your meeting with the representatives from the respected retailers. While doing so, you should also take into account other factors such as the background of the countries where the retailers are operating. Your points should also address retailer's issue where they think that CSR activities will reduce their profits.