Reference no: EM133145348

BSBCMM511 Communicate with influence

Assessment Task 1: Prepare and Present Organisational Mission, Vision and Values

Description:

Organisational mission and vision statements are foundation of the planning process as they reflect organisation's business intent, commitment and future direction.

In this assessment task, you will be required to develop and present mission and vision for an organisation of your choice in a leadership role play. Assume that your organisation is a start-up organisation and you feel the need to establish/re-enforce your organisation's mission and vision to set its purpose and future direction. You may assume the role of a senior manager or executive. The class audience will play the role of organisational stakeholders (multi-cultural) for the purpose of the task. The focus of this task is on the leadership aspect of your presentation. It is expected that;

You will prepare a formal presentation for delivery to organisational stakeholders
Assume your role as a senior manager (leadership role)
Presentation should be structured, consistent and maintain a logical flow of contents
Presentation delivery and style focussed on "persuading" the audience
Clear and focussed delivery, control of the subject matter and self-confidence
Interaction with the audience, allowing questions, feedback and comments

For the required context, you may use your existing or previous organisation as an example. Students who have not worked in an organisation may choose one of the known organisations or conceive their own organisation. However, due care must be taken to avoid plagiarism and use of ready materials from existing or public domain organisations. Originality must be maintained in all the works. Selection of organisation must be approved by the trainer/assessor.

Accordingly, complete the following;

Choose/conceive an organisation and complete the following;

Write a brief introduction of the organisation (1-2 paragraphs)
Develop a mission statement

Develop a vision statement
Core values and explanation of how the core values underpin the mission

Support your rationale behind these statements by providing a brief explanation, including the purpose and target audience.

Presentation:

With a realisation that leadership presence and direction is required for conveying and establishing organisational mission and vision, make a formal presentation of your statements to the class audience (stakeholder role-play) in your role as a business leader.

Allow for question and answers and make notes of any critical feedback received. Duration: 15-20 minutes
Ensure that you develop and deliver your presentation assuming a multi-cultural organisational audience and maintain the required focus, attention and presentation style.

Report

Write a brief report in a reflective style, outlining your experience, and what it would mean in a real- world leadership context (if you had to actually deliver it to a real-life audience). Discuss potential barriers to implement critical messages/organisational communication in your understanding, and based on your presentation experience, and, in a leadership, how would you overcome such barriers.

Assessment Criteria

The following assessment criteria will be used for marking this assessment task. Ensure that you have addressed all of the criteria in your work.

Organisation selection is appropriate and approved by the trainer/assessor
Organisation brief provides adequate information about the organisation and its activities
Mission statement is appropriately devised and indicative of organisation's business and purpose
Vision statement is appropriately devised and reflects long term direction of the organisation
Supportive explanation reflects understanding of development of mission and vision statements
Appropriate references are used where applicable
Discussed the purpose and context of the presentation
Presentation was structured and cohesive in content and layout
Effectively used a range of per presentation aids
Selected and maintained appropriate communication method and style based on audience orientation
Adopted and maintained a style reflective of a leadership role
Demonstrated the ability to pace, tone, and control the presentation based in audience reaction and response
Maintain eye contact and positive body language
Demonstrated, and was able to use, persuasive arguments and reasoning to convey and enhance key points and messages
Maintained interaction with the audience in respectful manner
Allowed for questions and provided satisfactory answers in a two-way process of communication
Provided a reflective report encompassing overall experience
Identified potential communication barriers in a real-life context and suggested strategies to overcome such barriers
Report includes an analysis of audience feedback
Discussed own leadership and communication development opportunities through reflection
Maintain and submitted all the required documents and records
Demonstrated knowledge of communication methods appropriate for multi-cultural and diverse audiences

Assessment Task 2: Prepare and Conduct a Staff Meeting: New Product Strategy

Description:

In a report by Harvard Business Review, more than 70% of the 182 senior managers surveyed agreed that said meetings are unproductive and inefficient. Respondents said meetings keep them from completing their own work (65%), come at the expense of deep thinking (64%), and miss opportunities to bring the team closer together (62%). Similarly, A study by Microsoft showed that unclear objectives, lack of team communication and ineffective meetings are among the top time wasters that workers around the world say make them feel unproductive for as much as a third of their workweek on average (Business Weekly, 2018).

Context and Instructions

In this assessment task, you will need to plan, prepare and lead a meeting playing the role of an organisational staff meeting to discuss a confidential new project. Your trainer/assessor will play the role of the Director.

Confidentiality aspect of the meeting is critical as the proposed (assumed) product strategy is unique in the market and the company wishes to protect is business and intellectual property interests. To support this, a sample Privacy and Confidentiality Policy document will be provided.

To provide the required context, the following business scenario is provided;

Sample Pty Ltd is start up information technology company developing enterprise software and cloud-based solutions for private, government and community organisations. The company responds to client and market needs and requirements and invests in tailored technology solutions for its clients. The new technology is also leveraged in creating further solution and related cross-industry products. The unique intellectual proposition of the company means that the company has a confidential and innovative methods of writing code snippets and modules and then compiling them to create a number of different products and solutions.

In the current year, the company has embarked upon creating a new software for one of the large government organisations and is looking for internal staff feedback and suggestions in the trial phase.

The project has recently hit the snag as;

Some of the programmers have stopped work demanding higher pay rate
The client wants the project tested before making a full payment (only an initial payment of 20% has been made)
The company needs to borrow funds at a high interest rate to fund the developments
The company is thinking about removing some of the identification and security features, which are expensive third-party products, to reduce cost

Your stance

As a senior manager, you need to decide on your own stance on the above problems - and have a clear objective in mind. Accordingly, you need to persuade and guide the meeting discussion.

Task

Considering the above scenario and business needs, complete the following tasks;

Prepare a meeting agenda (state meeting purpose)
Send a copy of your meeting to the Director (trainer/assessor roleplay) and the nominated participants (as advised by your trainer/assessor)
Make any due changes and finalise the agenda
Call and conduct a meeting (meeting schedule and participants to be arranged by your trainer/assessor)
Provide time to the participants to review the brief and provide supporting information/documents
Provide a brief overview of the Privacy and Confidentiality Policy and purpose of the meeting
Provide copies of the policy and obtain audience signatures on the documents
Provide a brief overview of the planned product/project (make a brief presentation) and explain company's position (your stance on the issues) and roles of various stakeholders
Explain why the product is important and provide justifications/reasoning for the company to undertake the development work
Go through the agenda items and engage the audience in discussion
Listen, take notes and acknowledge differences of opinions
Take a note of varied response, opinions, and suggestions discussed for the formal minutes after the meeting
Use persuasive arguments and negotiate/find common grounds and solutions
Take control of the proceedings, maintain order, and amicably resolve heated arguments and conflicts
Provide a meeting and discussion summary
Following the meeting, prepare meeting minutes and email to your Director (trainer/assessor roleplay)

Assessment Criteria

The following assessment criteria will be used for marking this assessment task. Ensure that you have addressed all of the criteria in your work.

Completed the task within the given conditions, roleplay and instructions
Used an appropriate organisational context and profile for the task
Assumed a senior/leadership role and initiated a process to conduct and meeting and discuss issues and concerns surrounding a product/service
Undertook the required process and maintained protocols for planning and conducting a formal meeting
Prepared the meeting agenda and circulated to participants
Called and conducted a meeting on the designated day/session
Welcomed the participants and articulated the purpose and expected outcomes of the meeting
Highlighted key stakeholders and participants in the project and the development process
Provided an overview of company's privacy and confidentiality policy and explained the need for confidentiality in the proposed project/product/service
Obtained signatures on the confidentiality agreement and explained the context to the members
Presented the underlying issues and provided a brief on company position and plans
Provided and clarified additional/supporting information and documents

Run the meeting as per the agenda and maintained the flow and discussion time
Used and demonstrated language, tone, and approach appropriate to the audience and meeting protocols
Demonstrated active listening skills to encourage detailed and multiple responses and exchanges from the team members
Used persuasive arguments and reasoning to emphasise a point/issue and provided other with an opportunity to express their views
Supported and guide the discussion as needed and reading the meeting situations and member reactions
Demonstrated control of the proceedings and fulfilled the meeting agenda
Was able to maintain order and resolve conflicts and differences of opinions
Demonstrated an effective communication style and adapted to the situations
Listened to, and took notes of, various ideas, suggestions, arguments, and feedback to encourage participation and contribution
Proposed and negotiated solutions to meet common expectation and obtain majority agreement
Demonstrated the ability to anticipate audience response/s and used counterarguments and tactics to overcome impasses
Was able to identify and address rising conflicts/issues and amiably addressed/resolved them
Responding to queries, issues and maintained appropriate communication within the meeting protocols
Summarised the meeting discussions and prepared meeting minutes

Assessment Task 3: Draft and Record a Speech for Social Media: Video

Description:

Public speaking is part of running a business with senior managers often giving speeches to employees, corporate partners, vendors, or potential investors. Management need to, however, know how to write a good public speaking speech before their give their speeches. Some of the key strategies for delivering effective strategies include (Mind Tools, 2019);

Planning appropriately Drafting your speech Practicing
Engaging with your audience Paying attention to body language Thinking positively Coping with nerves
Watching the recording of your speech

In a video speech/presentation, body language and facial expressions are critical and can influence your audience. This is a formal speech aimed that organisational stakeholders. Ensure that you dress and speak formally and assume yourself in the role of a senior manager/executive. Examples of some of the famous speeches can be found here -
You may use the organisational context and roleplay as used in Assessment Task 2. You may also use your current or previous organisation - or an organisation you know - for this task. Discuss your choice of sample organisation with your trainer/assessor prior to undertaking this task.

You will need a camera/smart phone for recording. A recording device will also be provided in the class.

The advent of new technologies and social media platform means that manager and leaders have an opportunity to convey their message to a broad range of audiences, stakeholders and general public. Social media can be used as a valuable tool of communication by corporations and management.
Accordingly, assume that in this task, you have been asked to prepare and record a speech that can be
uploaded to company's social media pages.

Task
Assume that there have been rumours about company's failing performance and a threat of takeover by an industry giant. There are also rumours that the company has lost key government contracts and development projects. However, the company is only going through tough market conditions. Company's profitability is

down due to new investments in long-term assets and research and development/business development activities.

However, the rumours are hard to quash, and the board of directors have decided to upload a well-prepared speech by a senior executive (you in the roleplay) to ease market and consumer fears ahead of the annual general meeting and performance report in a few months. The company's objective is to cover key
clarifications in the speech and persuade the audience about company's standing and market situation. Duration: 8-10 minutes
Accordingly, using the strategies suggested at the start of this task;

Audience
Internal and external company stakeholders, including multi-cultural and diverse client groups

Preparation
Develop and draft a purpose statement - the main theme or the concept of the speech Develop the structure any layout (i.e. sequence) of the speech
Prepare/develop the required contents and information (based on the given assumptions) Draft your speech on paper
Email the draft speech to your Director (training/assessor roleplay) for feedback and approval Make changes and finalise the draft

Recording
Prepare off-the-camera notes, flash cards etc. if needed as prompts during your speech Practice
Record your speech
Save the video file and test it on your computer/phone
Discuss and confirm the file format and submission method with your trainer/assessor

Your speech will be graded for its clarity, structure, persuasive arguments/points, body language, cross- cultural sensitivities and appropriateness, facial expressions, command/knowledge of the topic and organisation. You will need to effectively demonstrate that you can prepare and assume a leadership role and stance in giving this speech. The speech needs to be formal and appropriate for its purpose (i.e. corporate/business message)

Attachment:- Communicate with influence.rar