Prepare an outline marketing audit

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Reference no: EM13306128

Assignment Task

In report format, prepare an outline Marketing Audit and set Marketing Objectives for a service offering* of your choice. You must justify each stage of your report with reference to relevant academic concepts.

On this occasion the report should include the following sections:

- Title and contents page;

- Brief introduction

- Key assumptions regarding the internal environment (strengths and weaknesses; .);

- Examination of the external environment

- Results of analysis (presented in a SWOT box - top three Ss, Ws, Os and Ts ranked);

- Marketing objectives

- Brief conclusion

*The choice of service must be agreed with your lecturer. Airlines, fast-food outlets (e.g. McDonalds), supermarkets and phones/tablets are not allowed. Choose something very specific which will be a realistic proposition for this task - for example, a certain hotel or hair-dressing salon or restaurant in a particular place.

Reference no: EM13306128

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Prepare an outline marketing audit

Reference no: EM13306128

- Title and contents page;

- Brief introduction

- Key assumptions regarding the internal environment (strengths and weaknesses; .);

- Examination of the external environment

- Marketing objectives

- Brief conclusion

Reference no: EM13306128

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