Prepare an outline marketing audit

Assignment Help Marketing Management
Reference no: EM13306128

Assignment Task

In report format, prepare an outline Marketing Audit and set Marketing Objectives for a service offering* of your choice. You must justify each stage of your report with reference to relevant academic concepts.

On this occasion the report should include the following sections:


-        Title and contents page;

-        Brief introduction 

-        Key assumptions regarding the internal environment (strengths and weaknesses; .);

-        Examination of the external environment 

-        Results of analysis (presented in a SWOT box - top three Ss, Ws, Os and Ts ranked);

-        Marketing objectives  

-        Brief conclusion 

*The choice of service must be agreed with your lecturer. Airlines, fast-food outlets (e.g. McDonalds), supermarkets and phones/tablets are not allowed. Choose something very specific which will be a realistic proposition for this task - for example, a certain hotel or hair-dressing salon or restaurant in a particular place.

 

 

 

Reference no: EM13306128

Questions Cloud

Find the absolute pressure in the bulb : A meat baster consists of a squeeze bulb attached to a plastic tube. When the bulb is squeezed and released, find the absolute pressure PB in the bulb
Describe binary tree traversals : Describe binary tree traversals (inorder, postorder, preorder and level-order). Give examples of applications of these traversals.
Determine the total force the man must exert on bar ab : A man having a weight of 167lbattempts to hold himself using one of the two methods. Determine the total force he must exert on bar AB in each case and the normal reaction he exerts on the platform at C.
Write a function print_array() : The program should have a function count() for counting the number of negative elements and the number of non-negative elements of an array, a function split() for splitting the list into negative and non-negative lists, and a function print_array..
Prepare an outline marketing audit : Prepare an outline Marketing Audit and set Marketing Objectives for a service offering
Determine whether municipal wastewater containing waste : Determine whether municipal wastewater containing 5 mg/L of selenium is a RCRA hazardous waste
Find maximum tensile stress and maximum compressive stress : The rotor shafte of a helicopter drives the rotor blades that provide the lifting force and is subjected to a combination of torsion and axial loading. it is known that normal stress is 68 MPa and shear stress is -100 MPa.
Frederick w. smith-fedex case : Read the Frederick W. Smith-FedEx Case (Pg 311) - Leadership
Find the de broglie wavelength of electrons : Find the de Broglie wavelength of electrons with kinetic energies of 30 eV. Answer all in pm. Find the de Broglie wavelength of electrons

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd