Prepare an executive summary that features aspect of product

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Reference no: EM133200134 , Length: Wrod Count: 500 words.

Discussion Post: Strategies for Analyzing and Entering Foreign Markets

Your company, a white goods manufacturer (primarily major kitchen appliances) based in the U.S. has decided to pursue international expansion opportunities in sub-Saharan Africa. In order to achieve economies of scale, your strategy is to limit local adaptation. Choose 2 sub-Saharan countries, prepare an executive summary that features aspects of the product where standardization will simply not be possible and adaptation to local customs will be essential.

Reference no: EM133200134

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