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Social Media Strategy &Management
Requirements
Prepare a research report of approximately 2500 words.
Select from a list of organisations and prepare an analysis of the organisation's social media presence and strategy.
Report an analysis and evaluation of the following aspects in relation to their selected organisation:• Social media presence• Social media audience• Social media marketing• ethics, privacy and security• Social media technologies
Select one(1) from the following list of organisations:• Zappos• General Electric• Woolworths• SAP• Deloitte• CBA (Common Wealth Bank of Australia)• Allianz (insurance)• Monash University
Academic Presentation:Reports should be presented as a business style report, including title page, executive summary, table of contents, introduction, body encompassing analysis and discussion, conclusion, and references in accordance with:
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