Reference no: EM131478291 , Length: word count:2500

Social Media Strategy & Management Assignment Task - Research Report

Purpose

The purpose of this task is to encourage students to identify and prepare a written critique of a range of features relating to an organisation's social media presence and strategy.

Requirements

Students are required to prepare a research report of approximately 2500 words. Students are required to select from a list of organisations and prepare an analysis of the organisation's social media presence and strategy.

Students should report an analysis and evaluation of the following aspects in relation to their selected organisation:

• social media presence
• social media audience
• social media marketing
• ethics, privacy and security
• social media technologies

Select one (1) from the following list of organisations:

• SAP
• NAB (National Australia Bank)
• Uber
• Ford Motor Company
• Starbucks
• Target
• AT&T

Structure of a Business Report -

1. Title page

2. Table of contents

3. List of figures (if applicable)

4. Executive summary

5. Introduction

6. Body of report

7. Conclusions

8. Recommendations (if applicable)

9. Reference list/bibliography

10. Appendices (if applicable)