Prepare a written research report

Assignment Help Marketing Research

Reference no: EM131344794 , Length: word count : 2700

Assessment details:
Prepare a written research report that builds on first assessment - using the same produc/service mentioned. The assessment examines an entry strategy and operational structure for your planned move into another country.

Discuss:

Your chosen entry mode - and why it was chosen over its closest contender.
why you expect this venture to be successful - the "S" and "W" of your SWOT. This can be expanded to involve discussion as to the key core competency of the firm that will promote success, and also the key internal weakness that might hinder success. Can this weakness be Overcome?
the operational Strategy and corporate objective.
the intended organisational design - e.g. global product, global area, global function, global customer or matrix design.
the scope for expansion within your chosen country/market.
financial capital requirements (analytical discussion only - no numerical data es needed)
staffing policy - ethnocentric, polycentric, geocentric (You may also break this down to management and non-management, depending on the size of operation.)

A few things to note.
• This is not a marketing report- rather, this report examines an entry strategy.
• Research widely, usng credible sources - these MUST be referenced (using APA)
• Do not directly use cut/paste from your sources - even if it is referenced
• Use report format - professorially presented. Do not exceed the word limit.

Word count: 2700 words.

Attachment:- Paper.rar

Reference no: EM131344794

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