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Prepare a visual portfolio of current business

Assignment Help Marketing Management
Reference no: EM132088291

Strategic Portfolio

Assessment Description

Individually you are required to select an organization and prepare a visual portfolio of their current business based on the theories you have studied from week 1-5. You will be required to use charts/diagrams/models in order to complete this assessment. Due to the nature of the assessment, there are no word counts allocated to this assessment.

Assessment Details

Your portfolio must include following.

1. Brief introduction about the organization and their current performance in the respective industry. Use IBIS World in order to write this part.

2. SWOT Analysis.

3. Current positioning through BCG Matrix.

4. Organization's current customer value creation and co-creation model.

5. Reference List (you must apply Harvard Referencing Style)

In preparing your portfolio, you will need to include images and any other visual aid that supports your analysis. You are required to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.

Verified Expert

This paper explores the Strategic Portfolio of one of the well-established retail companies in the Australia, Wesfarmers Limited. The report analyzes the strengths, weaknesses, opportunities and threats of the company and its current performance in the market. In addition, the BCG Matrix have also been analyzed with respect to the company’s current position in the industry. Further, a brief analysis on the company’s preferred models on adding value to the customers and investors worldwide has been worked on too

Reference no: EM132088291

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inf2088291

10/27/2018 3:00:43 AM

Thanks for the solution, am going to give you more assignments in future and also will do some publicity in my friend's group to take your help whenever required. I appreciate your help.

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