Prepare a video on concentration strategy

Reference no: EM133395963

Assignment:

Prepare a short (3-5 minute) video on Concentration (market penetration, market development, product development) strategy. Introduce this strategic approach. Describe the advantages and disadvantages of this approach. When might this type of strategy best serve the company? Do you have any examples of companies that use (or have used) this approach. Include your references in your discussion board post, or display a slide with a reference list at the end of your video.

Reference no: EM133395963

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