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Problem - Salespersons' report and analysis - Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows:
Salesperson
Total Sales
Variable Cost of Goods Sold
Variable Selling Expenses
Case
$610,000
$268,400
$109,800
Dix
603,000
241,200
96,480
Johnson
588,000
305,760
105,840
LaFave
586,000
281,280
123,060
Orcas
616,000
221,760
86,240
Sussman
620,000
310,000
124,000
Willbond
592,000
272,320
88,800
Required -
1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round whole percent.
2. Which salesperson generated the highest contribution margin ratio for the year and why?
3. Briefly list factors other than contribution margin that should be considered in evaluating the performance of salespersons.
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