Prepare a swot analysis of the mall

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Reference no: EM133649154

Assignment:

Please select a specific, struggling suburban regional shopping mall. Then, imagine yourself as the marketing manager of that mall. Please prepare a SWOT analysis of the mall. Based on the SWOT analysis and the needs of the target market, please recommend a superior strategy to senior management that will improve the mall's performance. Please explain how your strategy will capitalize on strengths and opportunities while minimizing weaknesses and threats.

Reference no: EM133649154

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