Reference no: EM131911033

Business Management Assignment

Prepare a SWOT analysis for Premier Inn Company.

What is involved?

• Choose a business topic/area and an organisation.
• Present a Business Report on your chosen topic.
• The report will demonstrate your ability to apply your business skills to plan, research, analyse, draw conclusions and communicate business reasoning.

Focus of the Report -

• The Report should focus on a business issue which will allow you to suggest recommendations for the organisation
• Structure your report around a question
• This will in be in terms of how it relates to the issue and/or meeting the needs of the organisation's internal/external stakeholders

Introduction

• WHAT - What is the purpose of the report and background information on the company (what does it do? - even if it is obvious!)
• HOW- Describe the analytical tool to be used and how/why it is used (Eg I will use a SWOT analysis to identify current internal strengths and weaknesses as well as external opportunities)

Business Analytical Techniques

• SWOT Analysis
• PESTEC Analysis
• Use of accounting ratios to analyse profitability
• Product Life Cycle Extension Strategies Analysis
• Product Portfolio Analysis (Boston Matrix)
• You will have to explain what the chosen technique shows and how it fits in with the purpose of your report

Research Methods and Sources

• Explain the suitability and reliability of research methods and sources used
• At least 2 sources must be used to gain full marks (Try to use one desk and one field)
• State advantages and disadvantages of these sources

Research Methods and Sources -

• Websites
• Newspapers/magazine/books
• Audio/visual media
• Interviews/surveys questionnaires

Analysis and Interpretation

• Making analytical and/or interpretative comments based on the information/evidence collected - YOU MUST INCLUDE OR MAKE REFERENCE TO YOUR FINDINGS.
• More than one comment may be made from each piece of evidence/findings
• No MARKS will be awarded for findings

Analysis and Interpretation of Findings

• Review and evaluate evidence
• Make a comment
• Draw out and relating implications or provide and explanation

Conclusion and Recommendations

• Conclusions are not new - they are drawn from analysis from the report - must be based on analysis and/or supported by evidence in report
• Each conclusion and/or recommendation drawn from the research finding
• Conclusion - Based on positives toy have find why?
• Recommendations - Based on negatives that you have found - why?
• One or more conclusion and recommendation must be made.

Collating and Reporting Findings

• The assignment should be no longer than 6 sides of A4 paper (not including the front cover - max 11 pages including appendices)
• If using word processing you should use a minimum of size 11 font and 1.5 line spacing
• Use headings and business terminology
• Display materials effectively

Collating and Reporting Findings

Appendices should be used to show:

• A list of all sources used
• Statistical, graphical or numerical data
• A list of internet search engines
• Newspaper articles or extracts Extracts/photos/images from websites
• Maximum of 4 pages