Reference no: EM13835665

Part 1-

Prepare a summary of the given article-

McDonald's All Day Breakfast

Recently the franchise corporation owners of McDonald's voted to start serving breakfast all day throughout the 14, 339 restaurants it has in the US. This revamped menu style will be offered on October 6, 2015. Since consumers have been gearing towards healthier lifestyles, McDonald's has a slump in their sales. According to Forbes, McDonald's fast food chain's profit declined 13% in the second quarter however still managed to beat expert analysts' estimates in overall sales. Their featured menu items promotions failed to keep consumers coming in the doors routinely as they had once been before; this could also be contributed to other fast food girls being competition to the fast food giant.

To try and counteract the sales slump, the fast food chain will now offer a variety of t items to include hotcakes, yogurt parfaits, sausage burritos, and the all time favorite n sandwich. They hope that this type of service will lure at least 200 customers per r restaurant.

Part 2-

Prepare a critique of given article-

The article of McDonald's relates to the principle of marketing in the way that since the fast food chain once dominated the other competition in sales for so long, even they can experience a slump in sales. To get back on track and to increase sales again, they had to revert to promote and market an already great sale feature and offer it all day. Sometimes changing up a marketing strategy will have positive results, since this will not start up until October 6th of this year, we cannot project how it will affect their sales until it actually comes out.

The company's experts could have analyzed the differences in the dinner and breakfast items, noticing how the breakfast items sales were exceeding the dinner items, brought that information up the chain to get a vote on to make the breakfast items available all day.