Reference no: EM131309923 , Length: word count:1500

Business Report Assignment

Major Report 1 -

This assignment is separate from the journals you have produced earlier. You are expected to write a thoroughly analysed report on the following.

You have been hired as a consultant by an organization/Business. The company is a small to medium business which specialises in selling goods and services primarily using their contact centre.

Recently they had a significant growth in sales. Upon reviewing the sales calls they have found that they have a low conversion rate. The recent increase was due to a marketing campaign in which they hired a number of temporary staff to perform a lot of outgoing calls. The executives want to verify this suspicion but are not aware of how to do this. If the trend is valid they would like to find ways to increase the outgoing call volume without having to hire a large number of temporary staff members. If the trend is not valid they would like to know how they could increase the conversion rate.

Prepare a strategy report for the Chief Executive Office and Chief Information Officer which suggests digital innovation to validate or invalidate the trend. The executives would also like to know if there is any technology which can help to support their call centre by automating and assisting with outgoing calls and increase the conversion rate.

Special Instructions -

• You need to upload your assessment item in pdf file through the link available on the course web site.
• Email submission will NOT be accepted in any circumstance.
• The entire report including appendices will be packaged as one single pdf file and then submitted.
• Students should complete this assignment individually. You are encouraged to discuss the assignment with others to improve your understanding and clarify requirements but you should develop the solution to the assignment on your own.
• Any delays in submission MUST be accompanied with proper approval documentation, despite the course leader approving this. So please attach the approval to this assignment as markers may not have access to delay approvals. If the approval documentation is not found, late penalty, as per university rules, will be levied.
• Assignments MUST be submitted in the link provided. If they are not submitted via the link, then it is assumed that submission was not made. If the assignments were submitted in other locations, it is very difficult to track them, as the course team have no access to other locations.
• No need to attach plagiarism report. You keep it for any future reference.

Attachment:- Report Marking Crteria.rar