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Prepare a strategic map of firms

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Reference no: EM132425330

Case Study - LEICA CAMERA: A "Boutique" Firm Faces A World Of Change

Questions -

1. Should Leica resurrect and reinvest in the R series? Why or why not?

2. How do the players in the camera market compete with each other? How do they differ? Prepare a strategic map of these firms according to two or three dimensions of your choosing.

3. Is the R-series decision a strategic one? Why or why not?

4. If you were in Kaufmann's shoes, what questions would you ask to help Leica arrive at a decision regarding the issue of reinvesting in the R series?

Attachment:- Case Study.rar

Reference no: EM132425330

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