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Case Study - LEICA CAMERA: A "Boutique" Firm Faces A World Of Change
Questions -
1. Should Leica resurrect and reinvest in the R series? Why or why not?
2. How do the players in the camera market compete with each other? How do they differ? Prepare a strategic map of these firms according to two or three dimensions of your choosing.
3. Is the R-series decision a strategic one? Why or why not?
4. If you were in Kaufmann's shoes, what questions would you ask to help Leica arrive at a decision regarding the issue of reinvesting in the R series?
Attachment:- Case Study.rar
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