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Question: I. You have been asked to prepare a strategic analysis of an entrepreneurial business looking for funding on Crowdcube or seeders
Your TEAM DOCUMENT must include the following
II. Introduction (300 words)- Purpose of the document (30 words)- Outline of the organisation and its industry (size, growth rate etc.) (270 words)
III. Environmental Scan
a. Analysis of the external environments (1200 words)- PEST + Natural factors (including degree of attractiveness)- Five Forces Analysis (including degree of attractiveness)
b. Consumer Behaviour Analysis (1500 words)- Product/Service Need Satisfaction (Using relevant HBR article based on Maslow's Hierarchy of Needs as a framework for need identification). Use company material to support claims.- Review of academic/agency research on assumptions made by the company regarding the nature of the industry and the need for this product/service offering (For example, Mintel. PWC or Amarach reports).
c. Analysis of organisational resources and competencies (1200 words) (not including a VRIN) - Physical- Human- Finance
IV. Breakdown of work completed per person
V. Appendices
VI. References
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