Prepare a segment margin income statement for shoe

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Reference no: EM131802700

Shoe Shock Innovations manufactures athletic shoe inserts that cushion the foot and reduce the impact of exercise on the joints. The company has two divisions, Sole Inserts and Heel Inserts. A segmented income statement from last month follows.

Sole Inserts
Division
Heel Inserts
Division
Total Shoe
Shock
Revenue $494,700 $2,505,000 $2,999,700
Less variable expenses 318,000 2,018,000 2,336,000
Contribution margin 176,700 487,000 663,700
Less traceable fixed expenses 124,700 349,700 474,400
Segment margin $52,000 $137,300 189,300
Common fixed costs 173,200
Net operating income $16,100

Chris Kelly is Shoe Shock's sales manager. Although this statement provides useful information, Chris wants to know how well the company's two distribution channels, specialty footwear stores and drug stores, are performing. Marketing data indicates that 20% of sole inserts and 75% of heel inserts are sold through specialty footwear stores. A recent analysis of corporate fixed costs revealed that 50% of all fixed costs are traceable to specialty footwear stores and 45% of all fixed costs to drug stores. 

(a) Prepare a segment margin income statement for Shoe Shock's two distribution channels. (If the amount is negative then enter with a negative sign preceding the number e.g. -5,125 or parenthesis. e.g. (5,125).)

Reference no: EM131802700

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