Prepare a report to the manager of the business

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Reference no: EM131917214

Digital Business Design and Innovation Assessment: Business Investigation Report

Business Investigation Report

You are to visit a business (see attached file for your allocated industry), conduct an initial investigation and prepare a report to the MANAGER OF THE BUSINESS. The report is to suggest a way in which your client (the owner of the business you have chosen) can obtain value from use of technology.

Report Structure - Your report should use the following 6 headings exactly. You may include sub headings.

1. Executive Summary: This section introduces yourself (as the employed business analyst) and tells in a nutshell, what you intend to do for the business if paid a little more. Start with: "This report is prepared by ....", include a very brief description of what you intend to introduce into the business (summary of the section 5 below) and a single sentence that says what the value of your change will be (The system will improve your business by ....")

2. Introduction: A description of the business in general terms: What do they sell, how is it different from their competitors. (2 or 3 sentences max) Start "Your business ..." You must use this section to clearly articulate the current competitive advantage of the store. Make sure this advantage forms part of your plans for improvement.

3. Business opportunity: Identify at least one opportunity for the use of technology in the current system that would yield some benefit to the business. This may be through improved customer experience or efficiency gains for the business. Do not explain the solution in this section - identify the opportunity. This section should be supported by literature including some information about trends in the industry concerned. Do a single SWOT for the one business you are analyzing. At the END of the SWOT you must identify explicitly what opportunity you see for the business to benefit from technology. Remember to write for the manager of the business. "as you know your industry has an annual turnover of ..." NOT "the industry of .. has an annual turnover ..."; "The SWOT analysis identified opportunities for your business are available by ..." Determine what components must be in the solution by preparing a fishbone diagram and state explicitly which causes the proposed technology can address. "The fishbone analysis shows that ..... are causes of .... And these can be addressed by new technology."

4. Recommendation: Recommend a change to the business. Start with "I recommend that your business should change the ... process by ...". Describe the way the business might gain from including a technology within the processes. Your answer should include a new BPMN fragment showing new activities and the old ones that need to be connected - at least one activity that changes (or is added), one that is altered and one that stays the same.. Be specific about the way the technology will be used and the exact type of benefit (how will efficiency be gained, what new business will be generated, how will the customer experience be improved. Not all but at least one of these.)

5. Current System Integration: You should place a full BPMN of the business at the end of your report in a section headed "Appendix A". In this section you take a small part of the business and indicate which activities will be affected. You should clearly indicate activities that will change, that will be eliminated and at least two that are connected but will not change. Start "The part of your business our recommendation addresses is ..... The diagrams below indicate the way you currently ..."

6. References: at least 5 references from a selection of academic and trade journals, textbooks, business and IT magazines, and newspapers. Additional references can include web sources, such Wikis, websites, and blogs. Of course your report is to the manager so the references are to show your professional competence and that you are not just making things up.

Attachment:- Assignment File.rar

Reference no: EM131917214

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Reviews

len1917214

3/27/2018 5:51:36 AM

There is no words limit as this is a persuasive report and demonstrate your effort. Please follow the instruction given to complete the assignment. Marking Criteria and Distribution - Business opportunity – extent to which this has been identified from the competitor analysis and process descriptions (SWOT and Fishbone for problem identification.) You must make reference to the value proposition you identified in section 2. Relevance and description of the technology solution – the extent to which the business value of the new technology has been placed in the context of the business process and the justification of business value of the change. Your change must build on the identified competitive advantage. High marks will be reserved for those who have a solution that clearly meets an opportunity identified in section 3.

len1917214

3/27/2018 5:51:31 AM

Process analysis: Detail level of diagrams and completeness. You may BPMN to show you understand the business and fishbone to show you understand the problem. Diagrams that only show user experience will not attract high marks – you are telling the manager what to do for the business. not how you imagine a customer being pleased. Your solution must be described fully in the new BPMN – what new staff activities, what new management activities, what old activities are required (it would be unusual for a new system not to interact with the finance system.) You must have both a full BPMN in the appendix and BPMNs showing integration in the body.

len1917214

3/27/2018 5:51:24 AM

Use of resources (2 marks): quality and extent of reading, use of evidences such as cases, examples and anecdotes. Application of the Harvard System of citation and referencing style. Professional presentation (3 marks) This is a business report showing your manager that you are professional and have earned the money paid to you for the analysis. This is demonstrated with a professional looking report.

len1917214

3/27/2018 5:51:19 AM

NB: This is a report to the owner of ONE business. You will lose marks if you do not write to the owner, if you insult their current practices or your report looks like a last minute “top of the head” idea. Most reports would indicate in some way that the analyst (you) has done some work on understanding the industry they are consulting into (like some statistics or other market relevant data, and some references).

len1917214

3/27/2018 5:51:13 AM

There are examples of all these shops within a short walk of RMIT, so please don’t tell me you cannot find one. Where possible you should find outlets which are smaller and less automated to allow you some room to find an improvement or application of technology. Please do not limit yourself - consider the whole business from attracting customers and obtaining goods and services to sell all the way through to after sales service. ANY part of the business can be improved. You can use a big retailer as an idea generator for your small store by looking at how they do things differently from the small business. Remember this is to be non-intrusive observation in the store. Do not interview the manager nor interfere with the running of the store.

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