Prepare a report on factors determining brand loyalty

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Reference no: EM131958775

Topic for the the Report - "Factors Determining Brand Loyalty"

Learning outcomes

You will be able to develop a deep understanding of the epistemology and ontology bases for research, as well as research methodology in the field of management. You will appreciate the different phases of research, and the nature and characteristics of each of them.

You will be able to(1) critically examine scholarly literature andto select, focus, and reflect on choice literature that motivates your (business and management) research to write up a critical review of your chosen literature; (2) understand research design issues, and conceive, frame, and articulate one or more personal research questions that motivate(s) your research; (3) critically evaluate, draw on, and present, orally and in writing, appropriate research methods to collect empirical data for your research project; (4) critically evaluate, select, and draw on quantitative and/or qualitative data analysis methods for your research project.

Instructions for assessment

A. Summative assessment
Your coursework assignment is designed for you to demonstrate your knowledge of management research methods and to prepare you for writing your research proposal to meet the requirements of the dissertation module. You are required to write a report of 3,500 words on a topic of your choice as explained below.

Step 1: Select a topic of interest or business problem relevant to your degree specialisation or pathway, i.e. if you are on the generic International Management degree, your topic will have an International Management theme. If you are taking a pathway within that degree, you will focus on a topic related to the pathway (marketing, finance, or HRM). The MBA would focus on topics relevant to strategic or operations management within an international business context.Choose a topicthat motivates you and that you are likely to pursue for your dissertation (you may change your mind later, but it will be to your advantage if you stick to it, so choose carefully). This will require some preliminary research into that specific area.

Step 2: For your chosen topic identify the body or bodies of knowledge that you consider relevant and find at least four or five academic journals that publish literature in this field. You should use key words or terms to search for the most relevant articles in these journals on your topic and identify the key authors by comparing the cited references across these papers. You should start to build up a bibliography of relevant literature, which you will analyse to ascertain the research questions or problems addressed, theories drawn upon or developed and the range of research methods used.

Step 3: Present your analysis within a report containing 6 elements as detailed below:

1) An introduction that provides a brief commentary of key relevant literature. Be sure to justify your choice of these references in introducing the existing knowledge on your topic. (About 250 words)

2) A further section discussing particular conversations taking place in the relevant journals you have selected with a map of the literature using a visual presentation in the form of either a mind map, Venn diagram, or grandfather, father, son literature map. The map should show the relationship between key knowledge contributions (seminar 3 will cover suggested formats for your map). (About 750 words)

3) An analysis section which documents the research questions, theories, and methods used in the literature, including at least one table to show the extent of use of alternative research methods (seminar 3 and 4 will cover suggested formats for this table). (About 500 words)

4) A detailed critique of at least two well-used research methodologies in the literature you have reviewed. Discuss a) how they are applied; b) how the methods were deployed to provide a worthwhile contribution to theory and research and c) what gaps the methods may leave that could lend the area to further analysis (and an opportunity for your own research). (About 1500 words)

5) A conclusion with regard to those research question(s) you consider worthy of further investigation in the light of your analysis above, and a suitable research methodology for your own proposed investigation and potential research question/s. (About 500 words)

6) A bibliography containing a minimum of 12 references to relevant journal articles from good academic sources, including at least 6 published in the last 24 months and all cited in your analysis (seminar 4 will cover how to find quality articles and reference correctly).
Your report should be presented in good academic style, having been formatted using the Harvard referencing system and proofread for grammatical errors. It should not exceed 3,500 words including tables and figures, but excluding references.

Verified Expert

The paper is prepared for the Brand Loayalty of Brands on Facebook. The Facebook is the most famous and used application all around the world. The paper is prepared for 3600 words excluding referencing, Title page, table of content and in-text citation. The paper discusses about the Facebook Brand page. It is prepared considering peer reviewed articles not older than 24 months. The authors and researchers are referenced for the review taken in to consideration. The paper follows the requirement criteria at its most.

Reference no: EM131958775

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Reviews

len1958775

4/26/2018 4:57:22 AM

Critique of two specific research methods (40%) Outstanding and flawless. Appropriate research method selected and very well-explained; full awareness of constraints and limitations deriving from investigation. Appropriate research method selected and well-explained; very good awareness of constraints and limitations deriving from investigation. Appropriate research method selected and presented and clearly explained; general awareness of constraints and limitations deriving from investigation. Generally appropriate research method selected; some awareness of constraints and limitations deriving from investigation. Selection of research method not well explained or not fully appropriate; limited awareness of constraints and limitations deriving from investigation. Selection of research method not explained or not appropriate; very limited awareness of constraints and limitations deriving from investigation. Missing. Wholly incorrect or not attempted.

len1958775

4/26/2018 4:57:16 AM

Literature analysis (20%) Outstanding and flawless. Comprehensive, systematic, and critical analysis; authoritative sources included; all citations and references in Harvard format. Critical review and synthesis of ideas; material mostly selected from authoritative sources; almost all citations and references in Harvard format. Good analysis of the literature, quite critical and well-developed; material selected mainly from authoritative sources; most citations and references in Harvard format. Ideas organised into a coherent argument; some critical analysis of ideas; material selected from a mix of sources, including non-authoritative ones; some errors in citations and references. Relatively poor organisation and analysis of ideas; material selected mainly from non-authoritative sources; significant errors in citations and references. Very poor organisation and analysis of ideas; limited sources selected; major errors in citations and references. Missing. Wholly incorrect or not attempted.

len1958775

4/26/2018 4:57:11 AM

Outstanding 100 Excellent (80-89) 85 Very Good (70-79) 75 Good (60-69) 65 Adequate (50-59) 55 Marginal Fail (40-49) 45 Fail (30-39) 35 Not done 0 Introduction to topic & relevant literature map(15%) Outstanding and flawless. Topic introduced in an articulated and well-supported fashion; extensive use of appropriate examples or references; clear and comprehensive literature map. Very good effort at introducing the topic; insightful examples and very good references provided to support arguments; literature map is mostly clear and comprehensive. Good effort at introducing the topic; good examples or references provided to support arguments; literature map lacking minor parts or contributions. Generally adequate effort at introducing the topic; some examples or references provided to support arguments; literature map lacking some parts or contributions. Some effort at introducing the topic; few examples or references provided to support arguments; literature map lacking major parts. Weak effort at introducing the topic; very few examples or references provided; literature map not appropriately developed. Missing. Wholly incorrect or not attempted.

len1958775

4/26/2018 4:57:00 AM

3. Include with your resubmission an additional reflective piece (up to 500 words) on what you understand was weak, how you set about addressing this and what you have learned from this that may help you with further assignments. You should address the following specifically: i) Identify tutor feedback points on your original work and identify where/how the resit work has changed (give page number) in response to feedback ii) Identify the lessons you have learnt from doing the resit iii) Reflect on how your feedback and this process will help you improve future assignments

len1958775

4/26/2018 4:56:46 AM

For students who are offered a resit you are required to improve and resubmit your original work as well as adding a further reflective commentary discussing what you have learned from the process. You must resubmit your work using the specific resit Turnitin link on Moodle. You should: 1. Review your previously submitted work and read carefully the feedback given by the marker. 2. Use this feedback to help you revisit and rewrite your work, improving it in the areas identified as weak in the original marking process

len1958775

4/26/2018 4:56:30 AM

The final report should be submitted via Moodle to a turn-it-in box and will be graded according to the following marking criteria: • Introduction to the topic and description of the relevant literature using appropriate mapping methods (items 1 and 2): 15% • For the literature analysis, breadth and depth of explored research with a clear focus emerging (item 3): 20% • Comprehensive critique of two specific research methods (item 4): 40% • Balanced conclusions following on from earlier analyses (item 5): 10% • Quality of sources and correct presentation (item 6): 15%

len1958775

4/26/2018 4:56:26 AM

Type of assessment: Formative assessment: Individual interim draft version of selected elements of summative assessment (maximum 3 sides of A4) Summative assessment: Individual report on a topic of interest (3,500 words) Assessment deadline: Monday, 7 May 2018, by 3:00 pm (Berlin Time)

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