Prepare a report for vice president of marketing

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Reference no: EM132044924 , Length: 2

Each student will prepare a report for Vice President of Marketing that identifies a company's product for growth opportunities due to current demographic trends.

Student must include following sub headings:

Company's Current environment and identification of Product Growth Opportunity;

SWOTT Analysis of Product; Minimum of two External Environment Factors to include:

Current Demographic Trends; Competitive and Complementary Products; Target Market and Importance of Global and Growing Ethnic Markets; Your Recommendation for Product  Growth Opportunity.

Paper should be 2 to 3 pages (does not include title and reference pages) with a minimum of four credible sources. Remember...this assignment is a report to Vice President, so focus on concise and key data. Company and product must be approved in advance.

Reference no: EM132044924

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