Reference no: EM132407318 , Length: word count : 2000
Assignment A: Vocational Scenario
You have been hired by HSBC as a Business Advisor on international trade(B2B) for Small Medium Enterprises (SMEs). You have been asked to prepare a formal, comprehensive and detailed briefing report for the Banks SME Customers on ONE country of your choice from a given region (e.g. Europe, Africa, Middle-East, North America and Southeast Asia). You are required to analyse the global environment in which SME’s operate and examine the challenges and opportunities for global growth within the specific region of your choice, exploring the advantages of specific Trading Blocs, Trade Agreements that relate specifically to your chosen region.
First Section — Written Report
LO1 Analyse the opportunities and threats for firms exposed to an increasingly globalised environment
L02 Illustrate the advantages of trading blocs for firms
You need cover the following:
• A brief introduction of your chosen country and region.
• Explain the global business environment and the influence of the key global drivers on small and entrepreneurial businesses in your chosen country, then analyse the drivers of globalisation and their components with specific examples and evidence using statistical data (101).
• Discuss the rationale for SMEs to expand their businesses internationally and analyse the opportunities and challenges which pose threats to SME's in the increasing competitive global environment (101).
• Explain the major international trading blocs and agreements, including the various tariff and non-tariff barriers and analyse the benefits of specific trading agreements in details that would have a direct significance and impact for your region and chosen country (L02).
For a more Impressive report you could also do the following:
• Critically analyse how and why the opportunities and threats you have identified affect the global growth of SMEs in your chosen country and what the alternatives are, with supporting evidence for specific examples such as graphs and statistics (L01).
• Evaluate how SMEs are able to take advantage of trading blocs and agreements to stimulate and generate global trade and suggest solutions/alternatives on how they may overcome barriers to global trade in your chosen country (101 & L02).
For an outstanding report you would need to:
• Critically evaluate how SMEs are able to take advantage of international opportunities and overcome barriers (L01 & L02).
Assignment B — Vocational Scenario:
In your role as a 'Business Advisor" on International Trade for I-4SBC, you have now been tasked to produce a power-point presentation with speaker's notes and present your findings as a guide on 'How to Start an Exporting Business'. Select one WE of your choice from the country you have already selected in your written report. The presentation and/or speaker's notes need to provide the steps with information on how an SME can start-up an exporting business.
Section 2 - ORAL PRESENTATION
LO3 Determine the importing and exporting process and the practicalities involved.
LO4 Evaluate ways SMEs can tap into international markets.
Your presentation should Include the following:
• Advantages and disadvantages of the different types of exporting processes for exportin. merchandising and services (L03)
• The documentation that is required e.g. letter of credit, packing list, commercial invoice, terms o payment, customs document.
• An explanation of the differences between importing and exporting merchandise and services (L03
• An evaluation and comparison of the different methods of tapping into new international markets including an assessment of its limitations and benefits (L04).
• For a stronger presentation you need to:
• Apply the appropriate import/export process to your chosen SME, and make recommendations a to how they could be applied in an international context with supporting documentation. Explaii how to secure a deal in the country you selected including validity of market research, selection o countries in which to expand, global payments, foreign exchange rates, target marketing etc.
• When evaluating different methods of tapping into new markets apply your findings to a sma business in your chosen region and make relevant recommendations.
For an outstanding presentation:
• Justify recommendations with supported critical consideration and evaluation of the implementation of different methods for tapping into international markets such as direct, franchise, agents, joint-ventures and licensing (L04).