Prepare a report for Michelin Case Study

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Reference no: EM132355213 , Length: word count:2000

Case Study-based Assignment (Michelin Case Study; 2,000 words) -

Michelin has commissioned you to prepare a report for them outlining how they could make a strategic shift towards solution offerings. They need strategic directions and recommendations on how they should transform their business model, articulate key customer benefits, address potential concerns about the lock-in effect and conflicting interests and how they should manage/reconfigure relationships with their organisational partners and a wider group of stakeholders to make Michelin's servitization successful.

You are to analyse the situation and, with particular reference to material we have covered on this module, you are to present what you consider to be the best course of action and why. Examples include theory in areas such as servitization, business model and product/service innovation, value, relationship building and management, and market development strategies. These are suggestions, but you do not need to focus on all of these suggestions, and you may identify other areas you wish to focus on in relation to distribution.

Unlike the individual applied report assignment, you are not restricted to focusing on any one particular theme and may draw your choice of theory and conceptual frameworks from across the module syllabus.

You can find the Michelin case study (Michelin Fleet Solutions: From selling tires to selling kilometers) in a separate document uploaded on Moodle.

Reference no: EM132355213

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