Reference no: EM131305965 , Length:
Assessment 1
Assessment Type: Case Study - 2500 + 10% word report - individual assessment.
Purpose: To allow students to begin to apply the knowledge and skills of the subject to a real world example. This assessment relates to Learning Outcomes a, b and c.
Submission: Upload a soft copy - Word .doc or .docx to Moodle and Turnitin via the link on the subject Moodle page.
Topic: Logistics Case Study. The specific case will be advised via Moodle in Week 1
Task Details:
After reading the case study uploaded on the subject web site, prepare a 2500 + 10% word report (executive summary, table of contents body, conclusions and recommendations) analysing the issues in the case, and identify logistics management strategies that enable the company to become successful, and/or will be necessary for the company to maintain/improve its success in the future.
Specific issues to address and conclusions to be drawn will be given with the case study.
Research Students need to support their analysis with reference from the text and
Requirements: minimum of eight (8) suitable, reliable, current and academically acceptable sources - check with your tutor if unsure of the validity of sources.
Groups seeking Credit or above grades should support their analysis with increased number of reference sources comparable to the grade they are seeking.
Sources such as Wiki..., scribed.com, docstore.com, etc. are not considered acceptable sources and should not be used - reliance on such sources will result in a fail grade.
Presentation:
Report format - 2500 + 10% word Word.doc or Word.docx (word count applies to content only, not title page, executive summary, table of contents and reference list).
Responses should have a title page attached reflecting the content and the author, executive summary, table of contents, introduction, suitable headings and sub-headings to cover the relevant content and elements of analysis, conclusion, recommendations, reference list/bibliography, appendices (if relevant).
Harvard referencing (Anglia version) is to be used.
Remember, in business today, to even get your business applications read, let alone considered, APPEARANCES
Requirements
After reading the case study uploaded on the subject web site , prepare a 2500 word report ( executive summary, table of contents body, conclusions and recommendations) analysing the issues in the case, and identify logistics management strategies that enable Zara (page 71 in the text) to become so successful. Contrast this with Dell and Myer and a top 500 listed company on the Fortune 500.
In your report you need to consider :
- The Fundamental reasons for success, with a comparison to another successful and an unsuccessful company?
- How can Zara maintain its competitive advantage, here the concept of sustainability may be introduced?
- Are there similarities between Zara Dells and Myers formula for success and could this be suitable for other companies and if so explain why, if not explain why?
Attachment:- zara case study.pdf
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