Prepare a promotional strategy for-procter and gamble

Assignment Help Marketing Management

Reference no: EM13729061

Prepare a Promotional strategy for:

the company is procter and gamble

my SBU is cosmetics

my brand is Olay

My product is facial cream

my targeted segment is male aged 21-36.

PROMOTIONAL STRATEGY OUTLINE:

1. Current Promotional Activities uses by the company

2. My Product Promotional Strategy the promotional strategy of my product would be divided into four main aspects promotion:

a. Attention/Awareness:
b. Interest:
c. Desire:
d. Action

3. PLC(product life cycle): our plan was to increase the sells by 2% in the next 12 months.. please make you decision of the growth acceptable and making sense.

4. Sample messages: I have 3 on the pp slides. please provide some explanation about each one on how would it be presented in the Ads.

Reference no: EM13729061

Questions Cloud

What is the net salvage value that monkey manufacturing : What is the net salvage value that Monkey Manufacturing can expect to receive from (a) the aircraft purchase option, and (b) the aircraft time share option?

Four steps to changing mental models : Identify the four steps to changing mental models/mind sets and how you could use them to bring Vernon and Bud onto the team.

Code of conduct : List specific changes that Apple has made to its Code of Conduct in recent years. Provide at least one (1) example of each change.

Important asset for competitive firms : What role does a systems analyst play today? Is this role an important asset for competitive firms? Why? Please provide at least two examples.

Prepare a promotional strategy for-procter and gamble : Prepare a Promotional strategy for: the company is procter and gamble, my SBU is cosmetics, my brand is Olay, My product is facial cream, my targeted segment is male aged 21-36

Determine the most effective advertising medium for company : Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium

Request information on cost justification and roi : Choose a major capital piece of equipment to be used in the radiology department of a hospital (e.g., CAT scan, MRI, nuclear medicine camera, etc.). Next, research and choose a vendor. Vendors such as GE, Siemens, or others can be located on the I..

Briefly describe wilkerson''s business : Briefly describe Wilkerson's business. Briefly describe its products, and what is happening in its product markets.

Heat treatment of high tensile carbon steel : Explain why tempering cycle is essentially required in the heat treatment of high tensile carbon steel and what are the consequences if tempering cycle is not carried out?

User Account

All Pages