Prepare a product positioning map

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Reference no: EM13527305

Prepare a product positioning map,
and perform the EPS/EBIT calculations given in 8B. Discuss, in a two-page APA formatted paper, how the product
positioning is aligned with McDonald's corporate strategy. Identify potential gaps in the product line or weaknesses in
positioning. Describe the relevance of the EPS/EBIT chart and why it is significant with respect to strategy

Reference no: EM13527305

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