Prepare a pricing strategy report

Assignment Help Financial Accounting

Reference no: EM131144777 , Length: 2

Prepare a Pricing Strategy Report (of your selected company/ business firms) from one of the following pricing strategies:

• Penetration pricing
• Skimming Pricing
• Bundling pricing
• Reference point (anchor) pricing
• Loss leader pricing
• Cost-plus (markup) pricing
• Niche (segment) pricing
• Psychological pricing
• Prestige (premium) pricing
• Demand- oriented pricing

Requirement

Select a company and prepare a report describing how they use one of the above mentioned strategies assigned.
APA format
Length of the paper at least 2 pages
Reference 3 or more
No plagiarism

Sections and Contents:
I. Your name, name of the firm, or services it sells
II.A brief explanation of the situation that exists or existed at the farm related to the strategy
III.A brief description of your selected pricing strategy that your firm uses for pricing for their product of services, if the firm uses more than one pricing strategy, it can be mentioned.
IV.How and why the strategy was, is or could be used by the firm.

Textbook for help: Ferrell, O.C. and Hartline, M.D. 2014. Marketing Strategy: Text and Cases, Sixth edition,
ISBN:978-1-285-07304-0

Reference no: EM131144777

Questions Cloud

Identify specific relevant stakeholders for subject firm : Identify the specific relevant stakeholders for the subject firm. For each stakeholder, identify the key satisfaction attributes for each stakeholder. Determine, to the extent possible based on the information provided in the case, how well the subje..

What is the effect of a fiscal expansion on output : What is the effect of a fiscal expansion on output and interest rates when exchange rates are fixed and capital is perfectly mobile? Show this rigorously, using the model developed in Section 12-5.

Explain why has less potential for imposing political risk : Classify and describe at least four different types of political systems that an international business might encounter. What type of political system might have the greatest potential for imposing adverse political risk on an international busine..

Describe the two approaches to managing files and folders : Describe the two approaches to managing files and folders. Describe how to configure file permissions. Describe how to manage files and directories using operating system tools.

Prepare a pricing strategy report : Prepare a Pricing Strategy Report from one of the following pricing strategies:- Penetration pricing- Skimming Pricing- Bundling pricing- Reference point (anchor) pricing.

Present brief design of employee referral bonus plan : Present a brief design of an employee referral bonus plan for your company. what would the bonus be? when will it be paid out?

What horizon is the assumption of fixed prices a valid one : Illustrate, graphically, the effects of a fiscal expansion when capital is mobile and both prices and exchange rates are fixed. Over what horizon is the assumption of fixed prices a valid one? Explain.

Is growing economic inequality a political problem : Is growing economic inequality a political problem? This topic is under the module Foundations of Political Economy and lies under the area of International Political Economy.

Air transportation safety and system stabilization act : Discuss how the Air Transportation Safety and System Stabilization Act and the Homeland Security Act both financially assisted the airlines and increased their financial burden.

User Account

All Pages