Prepare a presentation that is assumes the audience a client

Reference no: EM132399883

Assignment

Causallmpact - Need a help with R programming Analyse. how to clean the data and running the Analyse.

Prepare a presentation that is assumes the audience (a client) has no knowledge of CausalImpact, and who may also not have a statistical background.

This presentation should include the purpose of Causallmpact, the methodology behind the package, what data might be needed in advance, any limitations and assumptions of the test, as well as potential marketing applications of the method. In essence, anything that can help the audience to understand the methodology.

This email also has a file attached (Analytics 1 Global All devices Channel ...) for you to run your own study with real world data! The specification for the test and data schema are as follows:

• The client would like to test the effectiveness of Display advertising on driving new users to the site as they had previously not run any of this activity.

• The test was set up so that there is a steady pre-test period from 2nd January 2018 to 10th April 2018.

• On the 11th April 2018 the client switched on Display advertising in certain regions. This data can be found in the 'Total Users" column.

• Before and during the test, measurements were also taken in a control region where the Display activity was not activated. This data can be found in the "control group" column.

• Using the data provided and the CausalImpact package see if you can determine what the impact of running Display activity of users in the test set was.

Reference no: EM132399883

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