Prepare a positioning statement

Assignment Help Marketing Management

Reference no: EM132541307 , Length: 5

Paper should be about 4-5 pages with at least 3-4 supporting references. Format in the APA style and be mindful of citations and references, no plagiarism please.

(Product Name: BeneBoost and subsidiary products or flavors, ingredients)

Task:

Question 1. Introduction of the Product /Service.

Write an introduction to your company.
Describe your company, its location, and the product it makes or the service it provides
Introduce the contents of your marketing plan.

Question 2. Positioning Statement and Branding Strategy.

Prepare a positioning statement.
Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position.
Develop a branding strategy for your product
brand name, slogan, logo (optional) and brand extension.

Reference no: EM132541307

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