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Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.
Create an 10- to 12-slide Microsoft PowerPoint presentation with notes including the following:
• Summary slide
• Target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral)
• Perceptual map
• Map placement explanations. There should be a separate slide for each company.
• References and Title slides are not included in the slide count
• Speakers notes are required.
supply chain management is the integration of activities that procure materials and services transform them into
Select an industry with many competitors. Create a 10- to 15-slide Microsoft PowerPoint presentation with your map and competitor explanations
Determine the manufacturing cycle efficiency (MCE) for the recent month. What can you infer from the MCE you calculated?
Marketing Primary Research About Customer Perception
John Kirby had just returned from a first exploratory visit to Slovenia in Central Europe. As MD of Milton's, a medium-sized UK brewery, he knew that the company's future lay with export business. The UK beer market was saturated, and Milton's had..
Explain The solution to strategic management questions and Discuss some of the requirements for successful strategic change
Do employees and the trade union have any concerns with the methods of performance management and appraisal which have been practiced in an organisation with which you are, or have been in the past, familiar?
What are the various types and functions of marketing intermediaries? Which are more important to large business and why? Which are more important for the small business and why?
Management will look at more than the raw hours spent on job and consider all factors such as job difficulty, traffic conditions in order to optimize fleet usage.
Explain E-Commerce Critical Analysis- Review and analyze three articles on e-commerce and e-business and Research and apply the content from a minimum of three recent articles about Electronic Commerce
1. use the internet to research a company that has been involved in a product liability lawsuit within the last five 5
Explain impact of e-busoiness on business operations
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