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Identify the important attributes for your chosen product and select two key variables for your perceptual map.
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
Analyze the organizational structure and culture of the company your chosen executive has led, or is currently leading, and determine the company's approach to human capital management and employee development
"The role of Direct Marketing in managing customer relationships". Your papers should demonstrate - that you have red the key papers, that you have independently found relevant further papers/readings and that your are working to understand them
Briefly discuss why factors of production move internationally. Do you think it is wise for factors of production to move? Do you think with the movement of these factors it will increase or decrease exports and imports? Why, or why not
brand building is a crucial exercise that often takes years to accomplish. the benefit of brand equity is realized in
Review the list of names provided in the University of Phoenix Material: Creative Genius List. how his or her ideas were implemented
Explain Born or Made- Entrepreneurs and Describe three characteristics common to successful entrepreneurs
What is economies of scale? How will economies of scale affect McDonald's?
Ritzer argues that with McDonaldization, technologies, including "machines and tools, materials, skills, knowledge, rules, regulations, procedures, and techniques" (p. 89), control us. Without using direct quotes, summarize Ritzer's definition of ..
1.what can enhance the value of web-based shopping experiences to serve as personal shopping assistants or web-site
Is this the type you would expect to be based on the descriptions provided on the VALS2 home page? Why or why not? If not, what type had you predicted for yourself? What productsdo you use that you think would be typical of this VALS type?
Explain the segmentation strategy implemented by this organization. Explain how the organization adapts its marketing programs to address that target. Do you feel that this approach is or has been effective? What tools did you use to make that decisi..
Explain what is meant by the term contingent workforce, and discuss the pros and cons for both the employer and employee.
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