Reference no: EM131266033
Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map.
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.
Create an 8- to 10-slide Microsoft PowerPoint presentation with notes including the following:
Develop a Summary slide.
Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
Identify a Perceptual map.
Explain the Map placement.
Identify your references.
|
What is the largest value of the unity power factor load
: What is the largest value of the unity power factor load that can be delivered by the parallel combination at the rated voltage?
|
|
Describe the major schools of management thought
: Assignment Brief - Students are required to do an analysis of Historical Foundation of Management and prepare an academic report including the following. Describe the Major Schools of Management Thought. Critically analyze the Classical approaches ..
|
|
Find the individual load currents
: A 20 kVA, 4400/220 V transformer with an equivalent impedance of 0.01 Ω is to operate in parallel with a 15 kVA, 4400/220 V transformer with an equivalent impedance of 0.015 Ω. The two transformers are connected in parallel and made to carry a loa..
|
|
Determine the kva rating of the autotransformer
: With a load of 20 kVA, 0.8 pf lagging connected to 200 V terminals, determine the currents in the load and the two transformer windings.
|
|
Prepare a perceptual map for your chosen product
: Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
|
|
Activities described on the web site
: Do the activities described on the Web site seem consistent with the company's products? - Why or why not?
|
|
Find the efficiency of the autotransformer
: calculate the power output, power transformed and power conducted. If the efficiency of the twowinding transformer at 0.7 pf is 97%, find the efficiency of the autotransformer.
|
|
Determine its kva rating as an autotransformer
: A 400/100 V, 10 kVA, 2-winding transformer is to be employed as an autotransformer to supply a 400 V circuit from a 500 V source. When tested as a 2-winding transformer at rated load, 0.85 pf lagging, its efficiency is 0.97%.
|
|
Determine its voltage-ratio and the kva rating
: Mark on the diagram, the magnitudes and relative directions of the currents in the winding as well as in the input and output lines when delivering the rated kVA to load.
|