Prepare a paper to meet the airlines brief

Assignment Help Business Management

Reference no: EM13941599

You work for a successful, small airline operating out of small regional airports in the north of England to 20 European destinations (all near either a seaside resort or major city). The airline leases a fleet of 5 Boeing 737-600 planes carrying 110 passengers. It would like to upgrade these with planes carrying 150 passengers as well as increasing its number of destinations to 30. To achieve this goal it wants to expand its operation by offering package holidays including short breaks. The airline is currently seeking a marketing director to establish a marketing department focusing exclusively on the European holiday market. It is seeking expressions of interest in the position. All candidates have been asked to initially write a 3,000 word paper detailing how they would establish a marketing operation to continually focus on researching the market to develop and maintain competitive advantage over its much bigger rivals. More specifically the airline is expecting the paper to discuss the importance of ongoing research, analysis and strategy development.

Your task:

To prepare a paper to meet the airline's brief which demonstrates that you understand and can apply the concepts discussed in the course (and only those concepts) i.e.

• MIS & Environnemental Scanning
• Environnemental analysis
• Market segmentation
• Market Research
• Competitor analysis
• Customer analysis / Buyerbehaviour
• Strategic planning tools
• Product and branding strategies

Reference no: EM13941599

Questions Cloud

Role as advocate for improving health care delivery : Choose one legislator on the state or federal level who is also a nurse, and discuss the importance of their role as advocate for improving health care delivery. What specific bill(s) have they sponsored or supported that has/have influenced healt..

Impact on business and management practises : Critically assess how contemporary developments in 3 of the following key areas might impact on business and management practises and decision making: Globalisation Business Ethics Corporate Social Responsibility, Quality Stakeholder Management Co..

Expressions of interest in the position : To achieve this goal it wants to expand its operation by offering package holidays including short breaks. The airline is currently seeking a marketing director to establish a marketing department focusing exclusively on the European holiday marke..

What happens to its revenues if it uses bundling : If Online Tutoring offers bundled services, what pricing would you recommend? What happens to its revenues if it uses bundling?

Prepare a paper to meet the airlines brief : To prepare a paper to meet the airline's brief which demonstrates that you understand and can apply the concepts discussed in the course (and only those concepts) i.e.

Find data that record number of hours after school program : Based on Research Topic What is the relationship between number of hours spent in an afterschool program ad level of aggression for Afrcan american males age 17?

Create a class hugeinteger which uses a 40-element array : Provide methods input, output, add and subtract. For comparing HugeInteger objects, provide the following methods: isEqualTo, isNotEqualTo, isGreaterThan, isLessThan, isGreaterThanOrEqualTo and isLessThanOrEqualTo

Global monetary and financial system : Attain a critical understanding of the nature of the operation of the global monetary and financial system.

User Account

All Pages