The word limit for this subject is 2500 words maximum and you are to choose your own preferred written format. Marking Rubric: Introduction (8 marks) – Comprehensive statement of aims and scope. Research and analytical skills Material supported by secondary sources. Conducted market scanning and analysis (12 marks) - Critically analyses and interprets business specific information to an excellent level of understanding. Analysis clearly identifies, defines and applies relevant theories and concepts. Extensive research is evident; quality selection and range of scholarly sources employed.

Argument, conclusion and justification – developed objectives for business functions. Offered strategy and actions for each of these (12 marks) - Draws together the key findings of the analysis comprehensively and convincingly. Excellent evaluations with succinct & highly developed plan of action. Business plan structure -covered all components of the BP (8 marks) - Writing is consistently cohesive and of excellent academic and professional standard. Grammar and spelling are flawless (or close enough). Seamless flow between discussion points and sections. Business plan is professionally presented to required formatting standards.