Prepare a marketing strategy for a new software product

Assignment Help Business Management

Reference no: EM1342266

Clarification of Leadership

Courtney, a sales manager, and her team of six have been assigned the task of prepare a marketing strategy for a new software product developed by her company. A couple of team members propose a business plan centered on a good price that would make the product affordable. Some members proposed a marketing plan around the value added by the product, and others felt that the focus should be on the brand. After considerable debate, the team cannot reach a consensus on the strategy. Determine the decision-making strategies Courtney can adopt to complete the task successfully.

Reference no: EM1342266

Questions Cloud

Non-technical explanations and good tech leadership : Why is it important for a technology manager to be able to explain things in non-technical terms and what are some examples of projects that have failed due to a lack of good technical leadership?

Leading object exception : Leading object exception - contracts to answer for the debt of another if the primary obligor defaults.

Explain the role of relationship development : Explain the role of relationship development and management in effective leadership and use the concepts in improving leadership effectiveness.

Determine group''s need to have a leader : Leaders: factors for need of a leader - you are part of a group that is working to achieve a particular goal. What factors will determine your group's need to have a leader?

Prepare a marketing strategy for a new software product : Prepare a marketing strategy for a new software product developed by her company

Research paper on an influential leader : Research paper on an influential leader and it could be on any leader throughout history, including a business leader or other

Leadership competencies : Leadership competencies and Please provide me guidance on starting on this topic - Show the competencies that leaders must master and deploy to be effective in this environment.

Empowerment in bureaucratic structure : Will an introduction or addition of empowerment into a formerly bureaucratic organization actually result in a more bureaucratic structure than before?

Show the motivation of leadership : Motivation of leadership - Research and select any one leader of your choice and what were the motives of leadership driving this leader

User Account

All Pages